Article in Today criticized Creative for trying to be cheap AND good with Zen mp3 player. It's a good strategy in an ideal world where people act rationally. Who doesn't want cheap and good. Unfortunately, many people are seduced by the brand appeal of Apple and disregard the (arguably) cheaper and better Creative offerings. Personally, I don't understand the need for mp3 players. I'm not offering any solutions here. I admit, Sim's got a big mountain to climb. Power to him.
The same article mentioned Osim (Or Seem is how I prefer to pronounce it). I think it would be very instructive if people knew how much their profit margin is. My guess is 300-400%. I wouldn't be touching any of those products with a ten-foot pole. Other gougers are Bose, BMW (Performance Motors), Mercedes Benz (Cycle & Carriage), Volvo, Saab, Lexus and Subaru (yes, you heard right). Look here.
Raffles5000, the group of Raffles Town Club members who successfully sued the club for misleading everyone, is not happy with the club's offer to settle in kind. Settlement aside, the club was sold some time back, Raffles5000 is sueing the new owners who are innocent (I presume). What happened to the original owners, who took the cash and ran?
A promotional poster for a local movie showing 2 young women in a compromising position was recalled. Silly. We all don't mind seeing beautiful gay women in action. However, butches and gay men in print are strictly off-limits (plain gross). Censors, let's be A BIT selective.
2 comments:
Mr.Sim is an engineer out and out. He doesn't understand the power of branding and marketing.
Jobs is selling an experience, not a product.
Sim is selling products.
Exactly. And a shame. He deserves to succeed. Good for everyone too.
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